Four Pillars Summer Campaign 2020
Scope:
- Campaign Creative
- Campaign Strategy
- Art Direction
- Graphic Design
- Photography
- Styling
- Film Production
- Animation
- Motion Design
- Sound Design
- Finished Art
- Management & Production
The campaign was unified through the use of a mark — a versatile and kinetic, roundel graphic, representative of the summer sun. The outer edge of the mark consists of all the various label colours of Four Pillars core range gins creating a playful kaleidoscope of colour. In addition to campaign content, this mark was used across a wide range of summer merch.
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