Four Pillars Summer Campaign 2020

Scope:

  • Campaign Creative
  • Campaign Strategy
  • Art Direction
  • Graphic Design
  • Photography
  • Styling
  • Film Production
  • Animation
  • Motion Design
  • Sound Design
  • Finished Art
  • Management & Production
The campaign was unified through the use of a mark — a versatile and kinetic, roundel graphic, representative of the summer sun. The outer edge of the mark consists of all the various label colours of Four Pillars core range gins creating a playful kaleidoscope of colour. In addition to campaign content, this mark was used across a wide range of summer merch.

Project Collaborators:
Film Director – David Ellis
Film Production – Tooth & Claw
Photographer – Tomas Friml
Stylist – Marsha Golemac
Hair & Make-up – Lily Swan

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Weave respectfully acknowledges the Traditional Custodians of the land of which we live and work, the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.