Heritage-rich and oftentimes multi-generational—Australian wine brands are some of the most respected and fabled brands in the country. So, we never take a wrecking ball approach, instead we use a ‘white-glove’ method, carefully restoring and maintaining what is significant and valuable to the brand while ushering it into a new age of relevance and energy.
Nowhere is the concept of craft more vital and celebrated than on pack. However, too often are labels and packs approached as a purely aesthetic exercise. We believe that every millimetre of every label presents a unique opportunity to express the stories and personality of the brand—transforming it from a product into a conversation.
In our increasingly environmentally conscious world, it’s essential for FMCG brands to reduce their impact. But not only is it a social responsibility… it’s good for business. In fact, today’s consumers prefer brands that champion sustainability—69% of Australian’s said they were willing to pay more for products and services that are environmentally friendly. And with increasing innovations in this area, they can look damn good too; so, there’s no sacrificing premium style for sustainable substance.
It’s one thing to design a great label, but understanding how to create experience rich environments around that label is critical. From launch content, to beautiful stylised photography, to building vibrant narrative worlds—our understanding of the possibilities and potential of every touchpoint help to capture the product’s personality and character… and celebrate its stories.
In a category saturated with an abundance of conventional design and language cues, understanding when to fit in and where to stand out is critical. We’ve honed the contradictory craft of creating distinctive personality while still feeling at home on shelf—a strategic and design challenge we relish.
