We are Weave. An independent creative company based in Melbourne (Naarm), working with the new breed of brands. Brands that want to create change, connect better, act smarter, be stronger. Brands that have something to prove and want to stand the test of time. Brands that respond to the changing world around them and the people who love them. Because brands are not made to sit still and be quiet. They are made to be heard, seen and felt. Brands are made to weave.

Clients

Our clients are as diverse in size as they are in specialty. Yet all share a passion for dynamic ideas, beautiful design and authentic storytelling. These are brands that weave.

What We Do

Our approach is comprised of two simple parts—thinking and making. Our thinking is enhanced by our love of making. And our making is strengthened by our depth of thought. It’s this combination that results in work that pushes boundaries and creates real world impact.

Thinking

Creative ideas underpin everything we do. Whether developing creative solutions or building rich narrative worlds for brands, our thinking is always underpinned by robust insights and a deep understanding of your audience and business.

Brand Strategy & Positioning

Research

Brand Auditing

Communications Strategy

Social Media Strategy & Content Planning

Workshop Facilitation & Co-creation

Concept Development

Creative Direction

Art Direction

Brand & Product Naming

Brand Storytelling

Copy & Script Writing

Brand Architecture

Campaign Strategy

Campaign Plan & Development 

Campaign Management & Roll-out

Making

Design is our all consuming passion and our approach to our craft is multidisciplinary, hands-on and detail-obsessed. Every project is an opportunity to create culturally relevant work of true artistic merit, energy and substance.

Brand Identity Design

Print & Packaging Design

Digital Design

Styling & Production Design

Illustration & Specialist Mark Making

Publication & Book Design

Website & UX Design

Brand Guidelines

Animation 

Motion Graphics

Photography

Film & Sound Production

Music Composition

Digital Content

Speaker Support Content

Projection Mapping & Specialised Screen Content 

Social Content

Brand Experiences & Activations 

B2B Events

Broadcast/Virtual Events

Environmental/Spatial Design 

Exhibition Design

Experience Design

Product Launches

Signage & Way-finding

Special Events

Styling & Theming

Our Story

After many years of working together in big agencies and burning the candle at both ends, Maz and Dan began to envisage a different way of doing things.

With their wealth of experience in branding, design, animation and production, they set out to build a creative business where the strength of the work would be matched only by the strength of their team. And so Weave was born.

A place where collaboration, support and flexibility collide, creating a better culture and therefore, better work. A place where there is zero ego, just a total desire to do what is best for the project, while making the process of getting there as enjoyable as possible for everyone involved.

And as it turns out, their theory was spot on, because 6 years later, Weave has gone from strength to strength.

Our Team

Our team is our greatest strength. Each bringing their individual experiences, unique skillsets and personalities (quirks and all) to every Weave project — the human qualities needed for building truely human brands.

Marijana Simunovic

Co-Founder & Managing Director

Dan Cookson

Co-Founder & Executive Creative Director

Lee Miglino

Finance Director

Amber Groves

Creative Strategist

Darren Song

Creative Director

Fiona McInerney

Executive Producer

Michael Longton

Design Director

Ashley Ng

Account Director

Matt Bowman

Production Director – Print & Content

Meghan Atkins

Senior Producer

Erica Lee

Designer

Mike Lam

Designer

Awards

While we’re not in it for the awards, we have been lucky enough to have a few come our way.

2021
AGDA
Packaging
Distinction
2021
AGDA
Crafts / Illustration for Design
Distinction
2021
AGDA
Crafts / Photography for Design
Distinction
2021
AGDA
Packaging
Judges Choice
2021
AGDA
Packaging / Alcoholic Beverage
Merit
2021
AGDA
Motion / Commercial & Advertising
Merit
2021
AGDA
Brand & Identify / Campaign Design
Merit
2021
AGDA
Crafts / Illustration for Design
Merit
2021
AGDA
Brand & Identify / Campaign Design
Finalist
2021
AGDA
Publication / Book
Finalist
2021
AGDA
Brand & Identify / Campaign Design
Finalist
2021
AGDA
Packaging / Alcoholic Beverage (Short Run)
Finalist
2021
AGDA
Motion / Animator
Finalist
2021
BEST Design Awards
Design Craft / CG Imagery
Finalist
2021
BEST Design Awards
Design Craft / Illustration
Silver
2021
BEST Design Awards
Editorial & Books
Finalist
2021
BEST Design Awards
Packaging / Boutique
Finalist
2021
BEST Design Awards
Moving Image / Short Form
Finalist
2021
BEST Design Awards
Moving Image / Short Form
Finalist
2021
Gin Magazine 'Icons of Gin'
Advertising Agency of the Year
2019
AGDA
Packaging / Alcoholic Beverage (Commercial)
MERIT
2019
AGDA
Four Pillars Summer Campaign
Print / Posters
MERIT
2019
AGDA
Packaging / Alcoholic Beverage (Commercial)
MERIT
2019
AGDA
Motion / Animation Craft
MERIT
2019
AGDA
Design Craft / Illustration for Design
Finalist
2019
AGDA
Four Pillars Gin Summer Campaign
Motion / Commercial & Advertising
Finalist
2019
AGDA
Four Pillars Gin Summer Campaign
Design Craft / 3D/Sculpture
Finalist
2019
AGDA
Four Pillars Gin Summer Campaign
Design Craft / Illustration for Design
Finalist
2019
AGDA
Four Pillars Sticky Carpet Gin
Packaging / Alcoholic Beverage (Boutique)
Finalist
2019
AGDA
Hopes End (Part 2)
Design Craft / Illustration for Design
Finalist
2019
AGDA
Hopes End (Part 2)
Motion / Animation Craft
Finalist
2019
AGDA
Hopes End (Part 2)
Motion / Sound Design
Finalist
2019
AGDA
Packaging / Alcoholic Beverage (Commercial)
Finalist
2019
AGDA
Packaging / Alcoholic Beverage (Commercial)
Finalist
2019
AGDA
Design Craft / Photography for Design
Finalist
2019
BEST Design Awards
Packaging / FMCG
Bronze
2019
BEST Design Awards
Packaging / FMCG
Finalist
2019
BEST Design Awards
Four Pillars Gin Summer Campaign
Moving Image / Short Form
Finalist
2019
BEST Design Awards
Moving Image / Short Form
Finalist
2019
GRAPHIS
Four Pillars Gin Summer Campaign
Advertising
Gold
2019
GRAPHIS
Four Pillars Gin Summer Campaign
Photography
Silver
2019
GRAPHIS
Packaging
Finalist
2019
GRAPHIS
Four Pillars Sticky Carpet Gin
Packaging
Finalist
2019
GRAPHIS
Packaging
Finalist
2019
GRAPHIS
Packaging
Finalist
2019
GRAPHIS
Packaging
Finalist
2019
AIBA
Label / Surface Graphic
Gold
2017
AGDA
Hopes End Trailer
Motion / Animation
Finalist
2017
AGDA
Hopes End Trailer
Design Craft / Illustration for Design
Finalist
2017
AGDA
Hopes End Trailer
Motion / Sound Design
Finalist
2017
GRAPHIS
Hopes End
Photography
Silver
2017
GRAPHIS
Branding
Silver
2017
GRAPHIS
Photography
MERIT
2017
AC&E Awards
Hopes End
Photography Art Direction
SHORTLIST
Close
Weave respectfully acknowledges the Traditional Custodians of the land of which we live and work, the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.