We are Weave. An independent creative company based in Melbourne (Naarm), working with the new breed of brands. Brands that want to create change, connect better, act smarter, be stronger. Brands that have something to prove and want to stand the test of time. Brands that respond to the changing world around them and the people who love them. Because brands are not made to sit still and be quiet. They are made to be heard, seen and felt. Brands are made to weave.
After many years of working together in big agencies and burning the candle at both ends, Maz and Dan began to envisage a different way of doing things.
With their wealth of experience in branding, design, animation and production, they set out to build a creative business where the strength of the work would be matched only by the strength of their team. And so Weave was born.
A place where collaboration, support and flexibility collide, creating a better culture and therefore, better work. A place where there is zero ego, just a total desire to do what is best for the project, while making the process of getting there as enjoyable as possible for everyone involved.
And as it turns out, their theory was spot on, because after all these years, Weave has gone from strength to strength.
Our Team
Our team is our greatest strength. Each bringing their individual experiences, unique skillsets and personalities (quirks and all) to every Weave project — the human qualities needed for building truely human brands.
Our Extended Team
In 2026, we welcomed Matt Jones, co-founder of Four Pillars Gin and one of Australia’s leading voices on storytelling, brand building, and business strategy, as our Brand Growth Partner.
Matt works alongside Weave to bring additional depth and dimension to our offering, through coaching leaders, shaping narratives, and helping our clients uncover and tell the stories that matter. It’s a partnership rooted in a shared belief: that the best brands are built on meaning, emotion, and ideas that move.
Our Capabilities
Our approach is comprised of two simple parts—thinking and making. Our thinking is enhanced by our love of making. And our making is strengthened by our depth of thought. It’s this combination that results in work that pushes boundaries and creates real world impact.
Brand Strategy & Positioning
Research
Brand Auditing
Communications Strategy
Social Media Strategy & Content Planning
Workshop Facilitation & Co-creation
Concept Development
Creative Direction
Art Direction
Brand & Product Naming
Brand Storytelling
Copy & Script Writing
Brand Architecture
Campaign Strategy
Campaign Plan & Development
Campaign Management & Roll-out
Brand Identity Design
Print & Packaging Design
Digital Design
Styling & Production Design
Illustration & Specialist Mark Making
Publication & Book Design
Website & UX Design
Brand Guidelines
Animation
Motion Graphics
Photography
Film & Sound Production
Music Composition
Digital Content
Speaker Support Content
Projection Mapping & Specialised Screen Content
Social Content
Brand Experiences & Activations
B2B Events
Broadcast/Virtual Events
Environmental/Spatial Design
Exhibition Design
Experience Design
Product Launches
Signage & Way-finding
Special Events
Styling & Theming
Clients
Our clients are as diverse in size as they are in specialty. Yet all share a passion for dynamic ideas, beautiful design and authentic storytelling. These are brands that weave.
- Always Fresh
- AMP
- AWRI
-
Angove McLaren Vale
- Broken Bean
-
Brown Family Wine Group
-
Cat Amongst the Pigeons
-
City of Melbourne
-
Coloursmith
-
Devils Corner Tasmania
-
Four Pillars Gin
- Grada Coffee Liqueur
- Hahn
-
Hop Nation Brewing Co.
-
Innocent Bystander
- James Squire
- Lion
-
Little Creatures
-
Melbourne Martini
- National Australia Bank
-
Next25
- Ozharvest
-
Pinnacle Drinks
-
Pizzini Wines
- Riviana Foods
- Sircel
- Stone & Wood
-
Tamar Ridge Tasmania
-
Taubmans by PPG
-
Tooheys
-
Voyager Estate
-
XXXX
- Zeus Street Greek
Awards
While we’re not in it for the awards, we have been lucky enough to have a few come our way.
2025
AGDA
Oh! for OzHarvest
Design for Good
DISTINCTION
2025
Graphis
Four Pillars - When Life Gives You Oranges
Advertising (Beverage Category)
Gold
2025
Best Design Awards
Four Pillars - When Life Gives You Oranges
Campaign (Design Communication)
Finalist
2024
AGDA
Four Pillars RDG 10 YEARS
Packaging / Short Run
Merit
2021
Gin Magazine 'Icons of Gin'
Advertising Agency of the Year
2019
AGDA
Four Pillars Summer Campaign
Print / Posters
MERIT
2019
AGDA
Four Pillars Summer Campaign
Motion / Commercial & Advertising
Finalist
2019
AGDA
Four Pillars Summer Campaign
Design Craft / 3D/Sculpture
Finalist
2019
AGDA
Four Pillars Summer Campaign
Design Craft / Illustration for Design
Finalist
2019
AGDA
Four Pillars Sticky Carpet Gin
Packaging / Alcoholic Beverage (Boutique)
Finalist
2019
AGDA
Hopes End (Part 2)
Design Craft / Illustration for Design
Finalist
2019
AGDA
Hopes End (Part 2)
Motion / Animation Craft
Finalist
2019
AGDA
Hopes End (Part 2)
Motion / Sound Design
Finalist
2019
BEST Design Awards
Four Pillars Gin Summer Campaign
Moving Image / Short Form
Finalist
2019
GRAPHIS
Four Pillars Gin Summer Campaign
Advertising
Gold
2019
GRAPHIS
Four Pillars Summer Campaign
Photography
Silver
2019
GRAPHIS
Four Pillars Sticky Carpet Gin
Packaging
Finalist
2017
AGDA
Hopes End Trailer
Motion / Animation
Finalist
2017
AGDA
Hopes End Trailer
Design Craft / Illustration for Design
Finalist
2017
AGDA
Hopes End Trailer
Motion / Sound Design
Finalist
2017
GRAPHIS
Hopes End
Photography
Silver
2017
AC&E Awards
Hopes End
Photography Art Direction
SHORTLIST
SAY
HEY