We are a proudly independent brand, design, and experience company, a team of designers, makers, writers, producers, and creative specialists who revel in the detail of ‘doing’.

Our Story

Weave began with a simple belief: that great work begins with great people, and this idea continues to shape how we work and who we work with. We’ve built a culture where collaboration, support, and flexibility combine to create better working environment and, in turn, better work… a culture with no ego, just a total desire to do what’s best for the project, while making the process of getting there as enjoyable as possible for everyone involved.
 
And what we do genuinely excites us. We never shy away from a challenge, there’s no detail too small, or brief too big. We are problem-solving, hands-on, creative-enthusiasts, whose collective energy results in responsive, agile, and wildly creative work that gets brands and businesses where they need to go… and making sure we enjoy ourselves along the way.
 
That’s why we build brands made to weave. Brands that are strategically grounded, but built to adapt, and designed to hold their shape under challenge. Culturally relevant but not consumed by it. Timeless, but never sedentary. Brands that show up with clarity and texture no matter the time or place.

Our Team

Our team is our greatest strength. Each bringing their individual experiences, unique skillsets and personalities (quirks and all) to every Weave project.

Marijana Simunovic

Co-Founder & Managing Director

Dan Cookson

Co-Founder & Executive Creative Director

Lee Miglino

Finance Director

Amber Groves

Creative Strategy Director

Darren Song

Creative Director

Michael Longton

Design Director

Ashley Ng

Account Director

Matt Bowman

Production Director – Print & Content

Meghan Atkins

Executive Producer

Gina Vandeleur

Senior Producer

Fushia Saulwick

Integrated Project Manager

Ryan Psaila

Senior Designer

Mike Lam

Designer

Our Extended Team

In 2026, we welcomed Matt Jones, co-founder of Four Pillars Gin and one of Australia’s leading voices on storytelling, brand building, and business strategy, as our Brand Growth Partner.

Matt works alongside Weave to bring additional depth and dimension to our offering, through coaching leaders, shaping narratives, and helping our clients uncover and tell the stories that matter. It’s a partnership rooted in a shared belief: that the best brands are built on meaning, emotion, and ideas that move.

Our Capabilities

We work across the full brand, design, and experience lifecycle, from early thinking through to real-world execution. But we don’t operate in silos, and we don’t expect every brief to start at the beginning. Our capabilities and structure allow us to step in where it matters most, connecting strategy, brand and experience so everything moves in the right direction.

Brand & Campaign Strategy

Brand Auditing

Category, Culture & Competitor Insights

Brand & Portfolio Architecture

Go-to-Market & Product Strategy

Social Media Strategy

Workshops & Co-creation

Brand & Product Naming

Brand Storytelling

Tone of Voice & Messaging

Brand Worlds & Creative Direction

Visual Identity & Design Systems

Brand Toolkit, Guidelines & Playbooks

Packaging & Label Design

New Product Development

Limited Editions & Luxury Gifting

Bespoke Bottles & 3D Visualisation

Integrated & Tactical Campaigns

Creative Copywriting

Campaign Management & Roll-out

Product Launches Campaign Content

Social & Digital Content

Film, Motion & Animation

Photography, Illustration & Art Direction

Live Events & Activations

B2B, Conference & Convention Programs

Pop-ups & Special Activations

Virtual & Hybrid Events

Retail & Shopper Experiences (POS, Displays)

Exhibitions, Spatial & Environmental Design

Signage & Wayfinding

Clients

Our clients are as diverse in size as they are in specialty. Yet all share a passion for dynamic ideas, beautiful design and authentic storytelling. These are brands that weave.

Awards

While we’re not in it for the awards, we have been lucky enough to have a few come our way.

2025
AGDA
Oh! for OzHarvest
Design for Good
DISTINCTION
2025
Graphis
Four Pillars - When Life Gives You Oranges
Advertising (Beverage Category)
Gold
2025
Best Design Awards
Four Pillars - When Life Gives You Oranges
Campaign (Design Communication)
Finalist
2024
AGDA
Four Pillars RDG 10 YEARS
Packaging / Short Run
Merit
2023
AGDA
Packaging / Alcoholic Beverage
Merit
2023
AGDA
Packaging / Short Run
Finalist
2023
AGDA
Branding / Large Business
Finalist
2021
AGDA
Packaging / Short Run
Distinction
2021
AGDA
Packaging
Judges Choice
2021
AGDA
Crafts / Photography for Design
Distinction
2021
AGDA
Packaging
Judges Choice
2021
AGDA
Packaging / Alcoholic Beverage
Merit
2021
AGDA
Motion / Commercial & Advertising
Merit
2021
AGDA
Brand & Identify / Campaign Design
Merit
2021
AGDA
Crafts / Illustration for Design
Merit
2021
AGDA
Brand & Identify / Campaign Design
Finalist
2021
AGDA
Publication / Book
Finalist
2021
AGDA
Brand & Identify / Campaign Design
Finalist
2021
AGDA
Packaging / Alcoholic Beverage (Short Run)
Finalist
2021
AGDA
Motion / Animator
Finalist
2021
BEST Design Awards
Design Craft / CG Imagery
Finalist
2021
BEST Design Awards
Design Craft / Illustration
Silver
2021
BEST Design Awards
Editorial & Books
Finalist
2021
BEST Design Awards
Packaging / Boutique
Finalist
2021
BEST Design Awards
Moving Image / Short Form
Finalist
2021
BEST Design Awards
Moving Image / Short Form
Finalist
2021
Gin Magazine 'Icons of Gin'
Advertising Agency of the Year
2019
AGDA
Packaging / Alcoholic Beverage (Commercial)
MERIT
2019
AGDA
Four Pillars Summer Campaign
Print / Posters
MERIT
2019
AGDA
Packaging / Alcoholic Beverage (Commercial)
MERIT
2019
AGDA
Motion / Animation Craft
MERIT
2019
AGDA
Design Craft / Illustration for Design
Finalist
2019
AGDA
Four Pillars Summer Campaign
Motion / Commercial & Advertising
Finalist
2019
AGDA
Four Pillars Summer Campaign
Design Craft / 3D/Sculpture
Finalist
2019
AGDA
Four Pillars Summer Campaign
Design Craft / Illustration for Design
Finalist
2019
AGDA
Four Pillars Sticky Carpet Gin
Packaging / Alcoholic Beverage (Boutique)
Finalist
2019
AGDA
Hopes End (Part 2)
Design Craft / Illustration for Design
Finalist
2019
AGDA
Hopes End (Part 2)
Motion / Animation Craft
Finalist
2019
AGDA
Hopes End (Part 2)
Motion / Sound Design
Finalist
2019
AGDA
Packaging / Alcoholic Beverage (Commercial)
Finalist
2019
AGDA
Packaging / Alcoholic Beverage (Commercial)
Finalist
2019
AGDA
Design Craft / Photography for Design
Finalist
2019
BEST Design Awards
Packaging / FMCG
Bronze
2019
BEST Design Awards
Packaging / FMCG
Finalist
2019
BEST Design Awards
Four Pillars Gin Summer Campaign
Moving Image / Short Form
Finalist
2019
BEST Design Awards
Moving Image / Short Form
Finalist
2019
GRAPHIS
Four Pillars Gin Summer Campaign
Advertising
Gold
2019
GRAPHIS
Four Pillars Summer Campaign
Photography
Silver
2019
GRAPHIS
Packaging
Finalist
2019
GRAPHIS
Four Pillars Sticky Carpet Gin
Packaging
Finalist
2019
GRAPHIS
Packaging
Finalist
2019
GRAPHIS
Packaging
Finalist
2019
GRAPHIS
Packaging
Finalist
2019
AIBA
Label / Surface Graphic
Gold
2017
AGDA
Hopes End Trailer
Motion / Animation
Finalist
2017
AGDA
Hopes End Trailer
Design Craft / Illustration for Design
Finalist
2017
AGDA
Hopes End Trailer
Motion / Sound Design
Finalist
2017
GRAPHIS
Hopes End
Photography
Silver
2017
GRAPHIS
Branding
Silver
2017
GRAPHIS
Photography
MERIT
2017
AC&E Awards
Hopes End
Photography Art Direction
SHORTLIST
SAY
HEY
Close
Weave respectfully acknowledges the Traditional Custodians of the land of which we live and work, the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging.
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